Is disruption the same as innovation? We believe they are quite different. Disruptors are innovators, but not all innovations cause disruption. Both change, make, or build new markets, processes, and services. However, disruptors are more dramatic in the sense that they change behaviors or thinking. They cause changes in how people learn and work. Disruptors change lives. Innovation is more subtle – it does not displace an existing market, industry, or technology.