Local Philadelphia artists and advocates joined forces to instill pride in their community and public spaces by way of a #TrashcanTakeover. Motivated by ads that were just too loud in their public spaces, a "collective of Philly creators and marketers [...] banded together to transform 18 of the cans, mostly around Rittenhouse Square, into art displays from local talent" reported Technical.ly Philly.
Photo: ERIC DALE. A photograph by Kelly Smith adorns a Bigbelly can at 15th and Walnut Streets as part of the #TrashcanTakeover campaign.
"The public-art initiative features trashcans in the area between 15th and 19th streets and Chestnut and Latimer," reported the Philly Voice. The curated artwork includes photographs, digital illustrations, motivational quotes, paintings, graffiti... all of which were created by Philly-based or Philly-born artists. This initiative is backed by Streets Dept. (popular Philly street art blog) founder Conrad Benner, ad agency Rory Creative's founder Brendan Lowry, and City Fitness' VP of Marketing Tom Wingert.
“We’re intentional about how these ads will ultimately impact our community,” said Wingert. "Brendan, Conrad and I see this as an opportunity to challenge all brands to be more conscious of not only what their message is but how that message finds its way into the public eye," Wingert said in a statement.
Check out all the artwork on the Instagram profile, @TrashcanTakeover →
Read more from the local media:
- Curbed Philly: ‘Reclaiming public space’: How Philadelphians turned ads into art
- Billy Penn: Street art replaces Bigbelly advertising in Center City ‘Trashcan Takeover’
- Philly Voice: Public-art project reimagines 18 trashcans in Center City
- Philly.com: #TrashcanTakeover pits local art against loud Barbera ads
As reported by Billy Penn, the artists featured in the project are:
- Marisa Velázquez-Rivas (@marisa.vr): Digital illustration, 19th & Rittenhouse Square
- Gianni Lee (@giannilee): Acrylic on oriented strand board, 18th & Locust
- Saeed Ferguson (@saeedferguson): Mixed media, 18th & Walnut
- Aubrie Costello (@xoaubriecostello): Silk graffiti, 18th & Walnut
- Santiago Galeas (@santiagogaleas): Oil painting, 18th & Walnut
- Sheldon Abba (@sheldon_incollabwith): Photography, 18th & Chestnut
- Nilé Livingston (@nilelivingston): Mixed media, 18th & Chestnut
- Najeeb Sheikh (@dasheikee): Illustration, 17th & Chestnut
- Alloyius Mcilwaine (@culturesclothing): Spray paint and acrylic, 17th & Sansom
- Conrad Benner (@streetsdept): Photography, 17th & Walnut
- Vi Vu (@veeeevooo): Mixed media, 17th & Walnut
- Amberella (@amberellaxo): Mixed media, 17th & Locust
- Brendan Lowry (@brendanlowry): Digital, 17th & Locust
- Alex Kuhn (@alexkuhnart): Paint and pyrography,16th & Walnut
- Iris Barbee Bonner (@thesepinklips): Acrylic on canvas, Sydenham & Walnut
- Kelly Smith (@kellysmithphoto): Photography, 15th & Walnut
- Sean Martorana (@seanmartorana): Acrylic, gold enamel and mixed media, 15th & Chestnut
- Stefan Suchanec (@stef.c.photo): Photography, 16th & Chestnut